Elyk Innovation, Inc.

January 2007 eNEWS

You are receiving this update because you signed up for it on our web site, you are a current customer, a prospective customer or simply because we like you!! If you would like to remove your name from our email list, please follow the instructions at the bottom of this newsletter.

In this Issue

2007 SBLY award
Effective Enewsletters
Recent website launches

Joe Lemire - 2007 Small Business Leader of the Year On Thursday January 11th our team was recognized as the Jacksonville Regional Chamber of Commerce Small Business Leader of the Year!

It was an exciting evening and we look forward to an event filled 2007.

E- NEWSLETTERS take the lead when it comes to successful communications tools. Less costly than paper newsletters, with no printing, postage or mailing costs the advantages are increased as they may get better readership than newsletters sent by traditional direct mail. In addition, your speed to market is unmatched, you can have an idea today and deliver it tomorrow.

Consider these benefits of adding an enewsletter. An e-newsletter builds return traffic to your web site while adding value to your company's services. It's also an excellent public relations tool. It allows you to get information to your customers, as well as gain their feedback and learn more about them. And as you build your subscriber list to sufficient size, you may choose to accept advertisers, making your e-newsletter a valuable income generator for your company or organization.

To launch an e-newsletter, follow these steps:

Build your list. The simplest way to build an opt-in list of subscribers is to add a sign-up box to the main page of your Web site. It's vital to keep this as brief as possible--perhaps as simple as entering an e-mail address. And make it clear that subscribers are registering to receive information from your company, so your communication won't be confused with spam. In addition to gathering names, ask customers and prospects for e-mail addresses in other forms of company communication. If you're a retailer, you can collect e-mail addresses for new subscribers at checkout.
Structure your content. Every issue of your newsletter should have a consistent masthead that includes the name of your newsletter or company, the issue date and multiple links to your site.

You have at least two choices concerning content: A series of short promotional blurbs with links to longer articles found on your site or a complete in-depth article interspersed with links. If you promote multiple items or products that cover diverse interests, short blurbs on various product areas or topics may work best for you. But to establish your company as a resource in its field, a longer piece that covers a relevant topic of interest will best do the job. No matter which format you pick, keep the overall length relatively short-- recipients don't want to wade through 10 pages of copy online.

Manage your mailings. The frequency of your e-newsletter should be consistent. Whether it's monthly, biweekly or weekly, customers will expect it to arrive on a regular schedule.

When choosing a mailing service or list server, look for one that includes bounce management (to keep your list continually updated and free of undeliverable e-mail addresses), basic tracking reports and open communication.

For more information on launching an Enewsletter, contact Joe Lemire 904.998.1935 jlemire@elykinnovation.com

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Jax-Law.com - Litigation, General Practice, Family Law & Business Law Heekin, Malin & Wenzel, P.A.

JSMP - The Jacksonville Sports Medicine Program (JSMP)

Laura's Gifts Decor and More - Lauras, Gifts Decor and more, located in Jacksonville, Florida specializes in collectibles and gifts from Christopher Radko, Byers' Choice, Fenton, Annaleece, Fitz & Floyd, G. Brekht, Wee Forest Folk, Mark Roberts Faeries, Willow Tree by Demdaco , Expressions from the Heart and many more!

New Millennium Enterprises, Inc. - Jacksonville and Fernandina Beach Custom Home Builder

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